Tuesday, April 13, 2010
Diesel "Be Stupid" Ad Campaign Perfectly Suited For Dumbed Down Masses
Feeling like the critics might be right and you actually are one of the dumb downed idiots who can't think for himself? Have no fear, just buy some jeans, their ad campaign will make you feel good about it. The marketing world isn't interested in improving you, they just want to sell you something. In this case, relief from the truth.
In one ad the slogan is "smart critiques, stupid creates," but stupid doesn't create. Stupid is ineffectual. Stupid is by definition, not an ability, but a lack or an inability to be able to accomplish something. The corporations don't want you to know that, they like you dumb, confused and submissive. If stupid has any power, it is the power of the dumb brute or thug, which may be what this ad campaign is encouraging.
It is an attitude with a special relevance for one country, the United States, where some are totally convinced of the corporate "Just do it" mentality brought now to new levels of ignorant brutality in our wars of murder in the middle east where American troops frequently open fire on innocent people. But hey, they got balls. I guess murdering people takes balls and heart, like the diesel ad campaign says. It doesn't take brains.
The "stupid is the new cool" gist of the new diesel ad campaign is of course exactly the wrong thing today. One of America's biggest problems is its lack of appreciation for intellectual rigor and thought in general, disabling the ability of the public to understand the dangers and issues that affect them. Even if you find pleasure in ignorance, being stupid is dangerous, for yourself and others. It does however keep you in the corporate feeding trough, until the farmer comes to get his bacon, that is.