The embedded reporter is one device which the military might have figured out as an answer to their failure in Vietnam to win the information battle.
An embedded reporter bonds with his fellow GI's always displayed and described as the more powerful, more manly, and obviously more heroic protectors of the scared "intellectual" reporter. This is what the military wants, this is also representative of alot of contemporary American culture, where an intellectual, instead of an asset, is treated more like something which must be tolerated by the real men who fight the real wars, win the football games etc...
The fact is, it is partly the courageous reporting from Vietnam which ended that miserable war.
But this is something the military has effectively replaced with frightened effeminate weasel-like embedded reporters idolizing their military protectors. As Julian Assange in the video below says in slightly more words, no wonder people have so little idea of what is really going on in these wars.
So have a look at a trailer from Generation Kill, pure pro-war propaganda with a sitcom candy coating, and below it a clip from a seminar where Julian Assange of Wikileaks shows a clip of reporter Graeme Smith, practically salivating over the intense experiences he had bonding with his unit, playing right into the hands of the military leadership(at 3:30)...You drank the kool-aid fool.